Privacy Policy

Last updated: June 2026

Led By Instinct Canine Co. ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. This policy applies to our website, online forms, booking systems, and email communications.

1. Information We Collect

We collect information that you voluntarily provide when interacting with our services, including:

  • Contact information: name, email address, phone number

  • Dog information: name, age, breed, behavior history

  • Form submissions: intake forms, waitlist forms, class interest forms

  • Booking details: session type, date, time, location

  • Email preferences: newsletter sign‑ups, class announcements

We may also collect basic technical data automatically:

  • IP address

  • Browser type

  • Pages visited

  • General location (city-level)

This information is used only for business operations and service delivery.

2. How We Use Your Information

We use your information to:

  • Schedule and manage training sessions

  • Communicate about bookings, reminders, and follow‑ups

  • Send class announcements and updates (only if you opt in)

  • Improve our services and website

  • Maintain internal records

We do not sell or share your information with third‑party marketers.

3. Third‑Party Services

We use trusted third‑party tools to operate our business. These services may process your information on our behalf:

  • Microsoft Forms – intake and session waitlist submissions

  • Microsoft Bookings – scheduling, confirmations, reminders

  • MailerLite – email newsletters and class announcements

  • Website hosting provider – basic analytics and site functionality

Each provider has its own privacy practices, and we encourage you to review their policies.

4. Cookies and Website Data

Our website may use basic cookies for:

  • Performance and analytics

  • Improving user experience

  • Remembering preferences

You can disable cookies in your browser settings at any time.

5. Data Storage and Security

We store information securely through Microsoft 365 and MailerLite systems. We take reasonable measures to protect your data from unauthorized access, alteration, or disclosure.

However, no online system is 100% secure, and we cannot guarantee absolute protection.

6. How Long We Keep Your Information

We retain information only as long as necessary to:

  • Provide training services

  • Maintain accurate business records

  • Comply with legal obligations

You may request deletion of your information at any time.

7. Your Rights

You may request to:

  • Access the information we have about you

  • Correct inaccurate information

  • Delete your information

  • Opt out of marketing emails

To make a request, contact us using the information below.

8. Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under 13.

9. Updates to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision.

10. Contact Us

If you have questions about this Privacy Policy or would like to request access or deletion of your information, please contact us.

This Privacy Policy is intended to provide clear, simple information about how we handle your data. By using our website or submitting information through our forms, you agree to the terms outlined above.